Saturday, May 22, 2010

The Plights of Icarus

Political parties all aim with their utmost energy to brand themselves in a certain image that they hope we will  grasp and share. Their logos are pinnacle to this imagery in symbolizing what they stand for, whatever that may be. Why don't we study the logos of some of the main parties and see what we can extract from their purposeful designs? It'll be fun.

Well, I'm going to do it anyway.

First in this super cool study (but not first in vote share) is the Labour Party.


To my knowledge, the Labour Party has always utilized the traditional red rose in their logo. What do we know about roses? They're a type of flower, and a rather pretty type at that, frequently associated with notions of love and grace. Given the right amount of attention they can grow into beautiful specimens of the plant kingdom. However, they are easily susceptible to a variety of diseases and very fragile. By using a rose, Labour want to show appeal as the traditional, honest bunch, full of life and beauty (just like Harriet Harman), with their policies rooted in British heritage - but like all flowers, roses can be uprooted with little difficulty. They're also thorny buggers, and with a slip of an unprotected hand you could find their stalks piercing your skin and blood trickling down your wrist.




The Liberal Democrat logo might seem palpable in its connotations at first, but let's dig slightly deeper into this yellow ex-parrot. Birds are usually regarded as very free and majestic animals, going where they please via their evolutionary gifted wings. This clearly gives precedence to the notion of liberty, allowing people to take flight in pursuit of their own lives. Birds are also fairly peaceful creatures (especially when they have olive branches in their beaks). Sounds good. Let us not forget, though, that birds cannot stay airborne forever, and they're eventually forced back to solid ground. Birds are also known to do their natural business - a messy natural business - on those down below, be it inadvertently or with distaste. On top of this, what happened to Icarus when he flew too close to the big yellow sun on his escape from Crete? This is a blatant logo with not so blatant faults.



To do away with presumptions, I will try to be as least biased with this one as possible. The Conservative Party logo is a large green oak with a blue trunk. Once again we see a logo rooted in British heritage, the oak being an English tree that is native to many parts of the world. Perhaps this represents Britain's history in what it has done for the world, spreading democracy and civilisation through its empire, something that grew into a harmonious network of countries (the Commonwealth). We should not forget that Britain's historical reach across the continents was not all beneficial, though. Moving back to the oak itself, they are strong in stature and wonderful in presence. Like many of their species they take a long time to grow, but once finished are marvellous trees. The green is clearly meant to represent the environment and a new party that has changed and modernised, yet still holds true to its original values by what keeps it held up. Oaks are also large, burly trees, yet they produce small offspring that, after growing amongst their branches, scatter to find plantation and growth themselves. I do understand the inclusion of the rather amateurishly drawn top to show a party of youth and vibrancy, I just think it's a little too childish in its scribbles when I look at it. That being said, this is a symbol that represents a lot, the majority of it comprising good, decent values.




I find UKIP's logo both boring and stupid. A pound symbol with the party's name sliced through the middle. Wow, imaginative. This is the party with a previous leader that charged the taxpayer around £3 million, one that says if we were to discharge from Europe we'd save heaps of money that could be put towards schools, the NHS, defence, and so on. This money would be put back into 'our' pockets. Perhaps that's where the pound symbol arises from. I don't know, it just comes off wrongly. I'm not a fan of purple either.




The BNP's logo is probably the most obvious and certainly the most ridiculous. Fascism isn't British. Racism isn't British. A violent, ruthless party that uses people's fear and misunderstanding isn't British. So why they have the Union Jack adorning those three useless letters is beyond me. Here we have a disgraceful party disgracing their flag. A party that claims to put British people first but deserves to come last in all elections. I support the flag. I do not support this logo, nor who enforce its wretched ideals.




Finally we come to the Green Party. We've got planet Earth as.... is that another flower? My, politicians do like their plantlife. This is noticeably natural, with green representing the environment and nature itself, the two I presume being the most important factors of this logo. It says, "the Earth is pretty, let's keep it that way." I agree with this, considering myself to be a fairly environmentally friendly individual. I've not got too much else to say except that this is a party logo with a message that is unproblematic to absorb.

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